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Tween hype house logo
Tween hype house logo









In Britain, streetwear influencer Gully Guy Leo is just 16 but has already amassed more than 700,000 followers on Instagram and counts American fashion designer Virgil Abloh and US rapper Tyler The Creator as friends. With 1.6 million followers on Instagram, he can promote his e-commerce store and streetwear line, KA-1 Clothing, from his bedroom. On Instagram, teenagers such as Rashed Saif Belhasa – the son of Dubai construction billionaire Saif Ahmed Belhasa – are leading the streetwear revolution. They are fighting their way into 26 Brewer Street, where Palace Skateboards – the British streetwear label known for its hieroglyphic-like logo and eyebrow-raising prints – is located, and which launches a new collection each week that sells out in hours.Īround the corner are Supreme and Stone Island – two other hypebeast stores that have turned their weekly drops into a major online event, with thousands of young people who can’t make it to London sitting, fingers poised, waiting for those who did hit the stores to resell the goods they’ve just bought there. It’s as if every Justin Bieber concert circa 2015 has been re-created.

tween hype house logo tween hype house logo

Everyone under 18 is dressed in dazzling white trainers and bulky jackets with a just-bought sheen. There are pockets of Chinese visitors and a few university students standing out in the English drizzle, but most are children and young teenagers, accompanied by their long-suffering parents. HONG KONG - In London’s Soho, queues snake around the block, getting in the way of irritable commuters and hapless tourists.











Tween hype house logo